Monday, November 11, 2019

Instagram Likes

I really, honestly cannot believe that I'm taking the time to speak on the news, but it was either this or a Facebook post, and I hate Facebook.

If you haven't heard, Instagram is testing out a potential new feature in the United States where they're getting rid of likes. Actually, no, scratch that. Instagram is not getting rid of likes, but plenty of sources had a field day reporting with that headline in order to stir people up and get enough clicks to keep their advertisers happy. Instagram is testing a feature where users won't be able to see the number of likes on others' posts, but users will still be able to see the number of likes on their own posts. That's it. That's the whole thing.


Honestly? Sure. Go for it. It's being done in an attempt to address cyberbullying via the platform and counteract the negative mental affects that come with comparing likes. This mainly has to do with the wellbeing of kids and teenagers on the app but definitely still applies to people across different age groups. What's killing me here is the reaction. I'm hearing complaints about monetization, analytics, people having their come up, kids needing to grow thicker skin and have better parents, yadda, yadda. Nicki Minaj even threatened to stop using the platform entirely.

Here's a little life advice: if Nicki Minaj says something, and there isn't a beat behind it, probably ain't worth listening to.


Instagram will always have analytics, therefore any fears about money and business dealings are unfounded. The real reason why I'm so bothered by this is that the change has everything to do with the wellbeing of children, and I honestly care about that more than some influencer trying to make another $20k off of selling Fit Tea.

And of course this loops right back into the horse world and our newfound leverage of social media for business and personal branding. It's honestly not as bad as it used to be, but for several years it seemed that every post was focused on high end brands, namely Ogilvy and Parlanti. That's not to say that these brands should be denounced, but there was a clear and defined image of what a good hunter/jumper/equitation rider should look like.


Self worth should always come from within. That's a given; however, if removing the visibility of likes decreases the tendency for young people to play the comparison game, then I'm all for it. This is already an intense and judgemental sport. Let's not make it worse.

Ok, I'm done. For inquiring minds, Lucie is doing fabulous and we had a perfect evening ride this past weekend. My most recent picture of her got 60 likes ;)

Tubby is worth at least 100 likes

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